Our
company

Over the last 19 years, we are proud to have sold our labels to over 130 countries across the globe. Throughout these years, our personalised labels have helped to prevent items from getting lost in schools, homes, care homes and more.

The company was founded in March 2004 by Lars B. Andersen out of the need to label his own children’s clothing. Since then, his goal has been to create the best labels in the world. From these humble beginnings, this focus on quality has seen us develop a global presence. We are now the first choice for labels in multiple European countries. Despite this success, we are committed to continuing to develop and improve our products.

our philosophy

We have designed our products with two principles in mind, simplicity and longevity. This is because we believe that our products should be easy to apply and quick to use (unlike sew-in labels). We also be of the opinion that a label should outlast the item which it helps identifies.

We treat people how we would want to be treated and we always deliver quick, informed and diligent customer service. This is demonstrated by the numerous awards we have received for our first-rate service. We always try to prioritise our customers needs and concerns.

Our labels help to make a big impact on sustainability. Annually, 1.4 million school uniforms and items are lost, creating approx. 354 tonnes of waste in landfills. Our research shows that labeled items have a 50% higher chance of being found and returned resulting in reducing waste.

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Awards Won

  • Our 10-year washing guarantee is unmatched in the name tags market.
  • We have been independently tested to have the best labels in Europe.
  • Our almost 100% customer satisfaction rating is also unmatched among label companies.
  • Our colour sticker name labels stay on clothing better than any other labels we know of.
  • We do not use any animal products in our labels.

our founder

Pictures of Lars B Andersen, the founder of My Nametags, one with Sir Keir Stamer and Sadiq Khan visiting My Nametags Mobile pictures of Lars B Andersen, the founder of My Nametags, one with Sir Keir Stamer and Sadiq Khan visiting My Nametags

Lars grew up in Norway, reading economics at a French university and completing a tri-lingual MBA in Paris-Oxford-Berlin. He then moved to London to work in finance, mostly technology mergers & acquisitions and insurance. In 2004, Lars founded My Nametags out of the need to label his own children’s clothing. Since then, his main goal has been to create the best labels in the world.

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